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Gwilym Thomas
Enduro 2
Context
Enduro 2 is a three-day mountain bike spectacle in Méribel that reinvents traditional enduro racing with a bold, social-first edge. Uniting 550 riders from around the world, the event fuses elite-level blind racing with an atmosphere driven by connection, camaraderie, and shared challenge. The twist: riders compete in teams of two, starting and finishing every stage together.
The terrain is unforgiving, the racing authentic - but the defining moments happen beyond the clock. High-fives at the finish, trail-side encouragement, shared battles, and collective celebration form the true heartbeat of the event. The content captures both sides of this identity: raw racing intensity and the human stories that give Enduro 2 its distinctive character.
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Gwilym Thomas
“It’s always a pleasure to work with Gwil. His enthusiasm and positivity is infectious; and those vibes are evident in the media coverage he produces and therefore the public image we project, via his media, on our behalf. We were always happy to allow Gwil full control and creative freedom of our public facing media accounts, knowing he’d work autonomously to build hype & present our event on-brand, without needing excessive direction from us during those time-critical periods. Not only is Gwil a skilled photographer, videographer and drone pilot, but his written communication is excellent; a skill often overlooked in modern ‘disposable’ online media consumption. We look forward to working with Gwil again on future projects"
- Ali Jamieson, Enduro2 Organiser -
Execution
I deliver across the entire media lifecycle - launching high-energy teaser campaigns with organisers and Méribel Tourisme to build anticipation, then embedding myself in the action by riding all 15 stages (over 10,000m of descent) alongside a videographer and FPV drone pilot to capture both race intensity and rider personality. Throughout the event, I manage real-time social storytelling, spotlight teams, and integrate sponsors seamlessly, while editing and delivering rider galleries nightly using AI number recognition. Each day is distilled into a punchy highlight reel and high-impact social content, with curated assets distributed to sponsors and press to extend the event’s reach long after the final stage.
